Sell-Side Services

Selling a Company

Has a competitor or investor approached you about buying your business? Or are you wondering if the time is right to seek a buyer? No matter which situation you're in, we guide and advice and can dramatically increase your chances of success and the value you receive for your business.

Green Park Partners specialise in creating a market for closely held businesses and for businesses facing changing market and industry conditions. Whether the ideal transaction is to find a buyer that will continue the company's traditions, or to achieve the best financial outcome for the shareholders, Green Park Partners help owners find the right buyer and assist corporate clients with divesting their non-core assets.

In preparation for the sale, we value the business based on its likely performance under the ownership and management of a potential buyer, and evaluate in advance the impact of those synergies on the Company's earnings potential. Our objective is to maximise not only the sale price, but also the options for the seller, by bringing a number of buyers to the table and ensuring competitive tension in the bidding process.

The Business Case

Green Park Partners prepares a comprehensive Information Memorandum that highlights the Company's strategic and financial value, and proactively answers many of the common due diligence questions that buyers will have.

The Information Memorandum that Green Park Partners prepares goes beyond a simple description of your company and will in addition closely document the potential for future value creation and thereby enable us to fully maximise the value that prospective buyers will offer for your company. Our review seeks to evaluate an organisation's market opportunity, competitive differentiation, and opportunities for expansion and value creation and often involves a broader review where Green Park Partners may make recommendations on company structure, sales and marketing strategies, balance sheet issues, and strategic alternatives for the business.

We also build a detailed financial model that provides insight for decision makers in terms of how the business plan directly translates into the financial prospects of your company. Our models focus on capturing critical economic and commercial relationships and are built from the bottom up to address dynamics specific to your company and your industry. Models can range from targeted analyses driven by a select set of critical value drivers but will in most cases be highly sophisticated models with multi-dimensional scenario analyses and detailed financial projections.

Valuation Analysis

We employ several methodologies in every valuation analysis, providing you with all the internal and external data needed to make a sound decision on whether to sell all or a portion of the business. We document our valuations in a comprehensive report, appropriate to the scope of the assignment.

Buyer Identification & Contact

We analyse the business and the competitive environment to determine the most logical buyers based on business fit and the strategic rationale for an acquisition. We then go a step further and identify a number of less obvious buyers, which may pay a premium in order to move into a new market or secure valuable market share. We contact prospective buyers and qualify their interest. Most importantly, we manage all aspects of the sale process, putting confidentiality agreements in place, distributing information, responding to questions, and coordinating site visits and meetings.

Managing the Process

We deliver superior results by carefully defining your true goals, creating a competitive environment for your business, and creatively negotiating and closing the transaction at the best possible terms. Our highly experienced team guides you through every step, enabling Company management to focus on the business while Green Park Partners focus on the many complexities of the transaction.

Partial Liquidity Events - Retained Ownership

Often, company owners may prefer to extract a portion of their equity value from a company and retain an equity stake in order to retain involvement with a business as well as to benefit from any future up-side that a new partner may succeed in creating.

In family businesses and partnerships, situations often arise when one or more shareholders desire liquidity, but the other shareholders are not prepared to sell the business. In these delicate situations, Green Park Partners can assist the shareholders with determining the value for the stock and identify third party financing for a partial buy-out, either from a lender or private equity sponsor that will invest in the business, providing the needed liquidity while leaving the existing management in control.

Corporate Divestments - Selling a Division

Green Park Partners provides sell-side investment banking and divestiture solutions for public and private corporations. Since strategic and tactical focus has become increasingly important to market valuations, the spin out or divestiture of non-core assets and corporate divisions is an important tool for increasing shareholder value. We help corporate clients divest these assets, generally resulting in an improved client valuation, while at the same time, permitting clients to refocus on more relevant strategies, critical assets and continuing operations.

Sell-Side Services:

Coordinate and execute company sales
Perform sell-side due diligence
Determine business case / business potential
Prepare Information Memorandum
Prepare Financial Model / Valuation Metrics
Plan and execute sell-side process
Solicit and evaluate competing bids
Analyse transaction pricing, structure and financing terms
Structure, negotiate and document transactions